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Text utilities

UTM Link Builder

Add source, medium and campaign tracking parameters to an HTTP or HTTPS link.

Text stays in your browserCopy your result

Input workspace

Runs on your device

OUTPUT WORKSPACE

Your result

Let’s calculate.

Use the Calculate button to see your result.

Your content is processed locally.

How to use this tool

  1. Enter destination url, campaign source, campaign medium, campaign name.
  2. Select Update result to view the result.
  3. Check the method and assumptions below before using the result.

The method, explained

Parse the destination URL, replace utm_source, utm_medium and utm_campaign with your values, and preserve other query parameters and the fragment.

A WORKED EXAMPLE

Source newsletter, medium email and campaign autumn-guide add three utm_ parameters to the destination link.

What to keep in mind

Tracking works only if the destination analytics system supports and collects these parameters. Never put personal information or secrets into a campaign URL.

Common questions

Does generating a link enable Google Analytics?

No. The destination needs its own configured analytics. This tool only builds the URL text.

Is my content uploaded?

No. This tool processes the text in your browser. Copy only the result you intend to share.

Methodology maintained by ClarityKit. How these tools are built and checked.