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Business

Ad Frequency Calculator

Find average impressions per reached person.

Use a consistent reporting periodCheck the calculation below

Your business figures

Runs on your device

METRIC SNAPSHOT

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter impressions, unique people reached.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

The method, explained

Average frequency = impressions/reach.

A WORKED EXAMPLE

Using impressions = 100000, unique people reached = 25000, the result is 4 ×. Change these example inputs to match your task; use the method above to check each step.

What to keep in mind

Use consistent currencies, reporting periods and accounting definitions. This arithmetic estimate excludes items not entered in the form.

Common questions

Which inputs does this calculation need?

Find average impressions per reached person. Enter impressions, unique people reached. The filled example is editable and is not a saved personal record.

How should I interpret the result?

Use consistent currencies, reporting periods and accounting definitions. This arithmetic estimate excludes items not entered in the form.

Methodology maintained by ClarityKit. How these tools are built and checked.