Clarity23 FREE TOOLS
Business, made clearer.
Compare marketing costs, conversion rates, pricing, profitability and annual revenue growth.
Tools in this category
Customer Acquisition Cost Calculator
Combine sales and marketing costs to estimate the average cost of acquiring a new customer.
CPC Calculator
Calculate average cost per click from advertising spend and recorded clicks.
CPM Calculator
Find advertising cost per thousand impressions from total spend and impressions.
CPA Calculator
Calculate the average advertising cost for a recorded conversion action.
Conversion Rate Calculator
Measure conversions as a percentage of eligible interactions, clicks or sessions.
ROI Calculator
Compare net proceeds with your initial investment to calculate a simple return on investment.
Revenue Growth Calculator
Find annualized revenue growth and total change between comparable reporting periods.
Markup Calculator
Set a selling price from unit cost and your desired percentage markup.
Profit Margin Calculator
Turn revenue and cost into profit margin, profit, and markup.
ROAS Calculator
Measure attributed revenue for every unit of advertising spend.
Break-Even Calculator
Find the whole units you must sell to cover fixed and variable costs.
CTR Calculator
Calculate clicks as a percentage of recorded advertising impressions.
Average Order Value Calculator
Find average revenue per order for a consistently defined reporting period.
Customer Churn Calculator
Measure the share of a starting customer cohort lost during a period.
Customer Retention Calculator
Estimate retention of starting customers using end-of-period customers and new acquisitions.
Inventory Turnover Calculator
Compare cost of goods sold with average inventory value over the same period.
Working Capital Calculator
Find the difference between current assets and current liabilities.
Current Ratio Calculator
Compare current assets with current liabilities as a liquidity ratio.
Contribution Margin Calculator
Calculate revenue remaining after variable costs to cover fixed costs and profit.
Break-Even ROAS Calculator
Estimate the ad revenue multiple needed to cover spend at a given contribution margin.
Payback Period Calculator
Estimate how long constant annual net cash inflows take to recover an initial outlay.
Cash Runway Calculator
Estimate how many months your cash balance covers a constant monthly net cash burn.
Capacity Utilization Calculator
Compare actual output with available production capacity for the same period.
Choosing the right business tool
Choose CPC for click costs, CPM for impressions, CPA for conversion actions, and CAC for newly acquired customers. Then connect conversion rate and ROAS to your sales results. For pricing, use Markup to set a price and Profit Margin to evaluate it. ROI and annualized Revenue Growth measure different outcomes: net gains versus changes in revenue. Keep reporting periods, currency and attribution definitions consistent.