ClarityHow to use this tool
- Enter attributed conversions, eligible interactions.
- Select Calculate to view the result.
- Check the method and assumptions below before using the result.
Input reference and sample values
Use the units and choices shown for each field. Sample values are provided for practice, not as recommendations.
| Input | Format and units | Sample |
|---|---|---|
| Attributed conversions | Numeric value. Zero or positive. | 75 |
| Eligible interactions | Numeric value. Minimum: 1. | 2500 |
Result for these sample inputs
3 percent
- Conversions
- 75
- Interactions
- 2500
Select Try the example in the form to load these values and calculate them again. This replaces the current form inputs. Compare the result with the method and worked explanation below.
The method, explained
Conversion rate = attributed conversions ÷ eligible interactions × 100. Match the interaction definition and reporting scope to the conversions you count.
75 conversions from 2,500 eligible interactions give a 3% conversion rate. If one interaction can generate multiple conversions, the rate can exceed 100%.
What to keep in mind
Clicks, sessions and users are different denominators. Choose one consistently. This calculation does not estimate statistical significance or establish that a campaign change caused the result.
Reference: Google Ads: conversion rate
Common questions
Can conversion rate exceed 100%?
Yes, when multiple counted conversions can come from one interaction. If you count only one converting user per user, a result above 100% instead signals a counting mismatch.
Which denominator should I use?
Use the eligible clicks, sessions or users that match your question, and keep that definition consistent when comparing periods.
Methodology maintained by ClarityKit. How these tools are built and checked.