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ROAS Calculator

Measure attributed revenue for every unit of advertising spend.

Use a consistent reporting periodCheck the calculation below
Business dashboard
Business dashboard

Use figures from the same reporting period.

See the method

Enter your business figures

Runs on your device

Your key metric

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter attributed revenue, advertising spend.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

Input reference and sample values

Use the units and choices shown for each field. Sample values are provided for practice, not as recommendations.

InputFormat and unitsSample
Attributed revenueNumeric value. Zero or positive.12000
Advertising spendNumeric value. Minimum: 0.01.3000

Result for these sample inputs

4 multiple
Revenue per 1 spent
4
Ad spend
3000
Attributed revenue
12000

Select Try the example in the form to load these values and calculate them again. This replaces the current form inputs. Compare the result with the method and worked explanation below.

The method, explained

ROAS = attributed revenue ÷ advertising spend. A ratio of 4 means 4 in revenue for each 1 spent on advertising.

A WORKED EXAMPLE

12,000 in attributed revenue from 3,000 in advertising spend gives a 4× ROAS, also expressed as 400%.

What to keep in mind

ROAS does not include product costs, salaries, refunds or other expenses. Attribution methods affect the revenue figure.

Common questions

Is a 4× ROAS profitable?

Not necessarily. Profitability depends on your margins, operating costs and attribution accuracy.

Is ROAS the same as ROI?

No. ROAS compares revenue with ad spend. ROI typically compares net gains with the total investment.

Methodology maintained by ClarityKit. How these tools are built and checked.