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ROAS Calculator

Measure attributed revenue for every unit of advertising spend.

Use a consistent reporting periodCheck the calculation below

Your business figures

Runs on your device

METRIC SNAPSHOT

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter attributed revenue, advertising spend.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

The method, explained

ROAS = attributed revenue ÷ advertising spend. A ratio of 4 means 4 in revenue for each 1 spent on advertising.

A WORKED EXAMPLE

12,000 in attributed revenue from 3,000 in advertising spend gives a 4× ROAS, also expressed as 400%.

What to keep in mind

ROAS does not include product costs, salaries, refunds or other expenses. Attribution methods affect the revenue figure.

Common questions

Is a 4× ROAS profitable?

Not necessarily. Profitability depends on your margins, operating costs and attribution accuracy.

Is ROAS the same as ROI?

No. ROAS compares revenue with ad spend. ROI typically compares net gains with the total investment.

Methodology maintained by ClarityKit. How these tools are built and checked.