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ROI Calculator

Compare net proceeds with your initial investment to calculate a simple return on investment.

Use a consistent reporting periodCheck the calculation below

Your business figures

Runs on your device

METRIC SNAPSHOT

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter initial investment, total proceeds before exit fees, additional exit costs or fees.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

The method, explained

Net gain = total proceeds − initial investment − additional exit costs. ROI = net gain ÷ initial investment × 100. Proceeds should include any returned original capital.

A WORKED EXAMPLE

Invest 10,000, receive total proceeds of 12,500, and pay 500 in additional exit fees. The net gain is 2,000 and simple ROI is 20%.

What to keep in mind

This is a simple, non-annualized return. It ignores cash-flow timing, inflation and taxes unless included in the entered figures. Do not double-count fees already deducted from proceeds.

Common questions

Do I enter profit or the total amount received?

Enter total proceeds, including recovered original capital. The calculator subtracts your initial investment itself to find the gain.

Is this the same as ROAS?

No. ROAS divides attributed revenue by advertising spend. ROI subtracts the specified investment and costs before expressing the gain as a percentage.

Methodology maintained by ClarityKit. How these tools are built and checked.