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Business

ROI Calculator

Compare net proceeds with your initial investment to calculate a simple return on investment.

Use a consistent reporting periodCheck the calculation below
Business dashboard
Business dashboard

Use figures from the same reporting period.

See the method

Enter your business figures

Runs on your device

Your key metric

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter initial investment, total proceeds before exit fees, additional exit costs or fees.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

Input reference and sample values

Use the units and choices shown for each field. Sample values are provided for practice, not as recommendations.

InputFormat and unitsSample
Initial investmentNumeric value. Unit: money. Must be greater than zero.10000
Total proceeds before exit feesNumeric value. Unit: money. Zero or positive.12500
Additional exit costs or feesNumeric value. Unit: money. Zero or positive.500

Result for these sample inputs

20 percent
Net gain or loss
2000
Net proceeds after fees
12000
Initial investment
10000

Select Try the example in the form to load these values and calculate them again. This replaces the current form inputs. Compare the result with the method and worked explanation below.

The method, explained

Net gain = total proceeds − initial investment − additional exit costs. ROI = net gain ÷ initial investment × 100. Proceeds should include any returned original capital.

A WORKED EXAMPLE

Invest 10,000, receive total proceeds of 12,500, and pay 500 in additional exit fees. The net gain is 2,000 and simple ROI is 20%.

Understanding your result

Include the returned investment in total proceeds, then enter additional exit fees separately. This is a simple return for the entire period, not an annualized rate.

What to keep in mind

This is a simple, non-annualized return. It ignores cash-flow timing, inflation and taxes unless included in the entered figures. Do not double-count fees already deducted from proceeds.

Common questions

Do I enter profit or the total amount received?

Enter total proceeds, including recovered original capital. The calculator subtracts your initial investment itself to find the gain.

Is this the same as ROAS?

No. ROAS divides attributed revenue by advertising spend. ROI subtracts the specified investment and costs before expressing the gain as a percentage.

Methodology maintained by ClarityKit. How these tools are built and checked.