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CPC Calculator

Calculate average cost per click from advertising spend and recorded clicks.

Use a consistent reporting periodCheck the calculation below

Your business figures

Runs on your device

METRIC SNAPSHOT

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter advertising spend, recorded clicks.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

The method, explained

Average CPC = total advertising spend ÷ total clicks. Use spend and clicks from the same campaign scope and reporting period.

A WORKED EXAMPLE

A campaign spending 500 for 250 clicks has an average CPC of 2. A spend of 0 with recorded clicks gives an average of 0.

What to keep in mind

This is a historical average, not a bid recommendation or a prediction of future click prices. Clicks are not the same as unique visitors.

Common questions

Is average CPC my maximum bid?

No. A bid is an auction setting. This calculator divides the spend you actually report by the clicks you received.

What if I have no clicks?

Cost per click is undefined with zero clicks. The tool will ask for a positive click count rather than display a misleading zero.

Methodology maintained by ClarityKit. How these tools are built and checked.