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Product Return Rate Calculator

Measure returned units as a share of units sold and estimate revenue represented by those returns.

Use a consistent reporting periodCheck the calculation below
Business dashboard
Business dashboard

Use figures from the same reporting period.

See the method

Enter your business figures

Runs on your device

Your key metric

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter units sold in cohort, returned units from cohort, average returned-unit sale price.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

The method, explained

Return rate = returned units/sold units × 100. Returned sales value = returned units × average original sale price of those units.

A WORKED EXAMPLE

Using units sold in cohort = 500, returned units from cohort = 25, average returned-unit sale price = 40 money, the result is 5 %. Change these example inputs to match your task; use the method above to check each step.

Understanding your result

Only if those returns belong to those sales. Otherwise the rate mixes cohorts and can misrepresent product performance, especially during growth or seasonal peaks.

What to keep in mind

Match returns to their original sales cohort. Returned sales value is not net loss: recoveries, fees and processing costs are excluded. Use consistent currencies, reporting periods and accounting definitions. This arithmetic estimate excludes items not entered in the form.

Common questions

Can I divide this month’s returns by this month’s sales?

Only if those returns belong to those sales. Otherwise the rate mixes cohorts and can misrepresent product performance, especially during growth or seasonal peaks.

Are business inputs stored?

This tool calculates locally in your browser. It does not upload your figures or connect to your business accounts.

Methodology maintained by ClarityKit. How these tools are built and checked.