ClarityHow to use this tool
- Choose the reporting period and the revenue definition used by your store.
- Enter that period’s order revenue and completed order count, using the same policy for cancellations and refunds.
- Calculate the average amount per order. Compare periods only when currency and revenue definitions match.
Input reference and sample values
Use the units and choices shown for each field. Sample values are provided for practice, not as recommendations.
| Input | Format and units | Sample |
|---|---|---|
| Order revenue | Numeric value. Zero or positive. | 15000 |
| Orders | Numeric value. Minimum: 1. | 200 |
Result for these sample inputs
75 currency units
- Orders
- 200
Select Try the example in the form to load these values and calculate them again. This replaces the current form inputs. Compare the result with the method and worked explanation below.
The method, explained
Average order value = order revenue ÷ number of orders. Use the same inclusion policy for refunds, tax and shipping across comparisons.
Order revenue of 15,000 across 200 orders gives 15,000 / 200 = 75 per order. If 1,000 of refunds is subtracted while the order count remains 200, net AOV becomes 14,000 / 200 = 70. State which definition you use.
Understanding your result
AOV is an average per order, not profit or revenue per customer. A small number of large orders can raise the average even when most orders are smaller. Compare it alongside order volume, gross margin and the distribution of order values.
What to keep in mind
Orders are not customers, so repeat purchases count again. This average does not reveal the distribution or profitability of individual orders.
Common questions
Should refunds be subtracted?
Choose a clear net or gross revenue definition and apply it consistently. Net revenue usually reflects relevant refunds.
Is AOV customer lifetime value?
No. AOV measures one average order; lifetime value spans the customer relationship.
Methodology maintained by ClarityKit. How these tools are built and checked.