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Average Order Value Calculator

Find average revenue per order for a consistently defined reporting period.

Use a consistent reporting periodCheck the calculation below

Your business figures

Runs on your device

METRIC SNAPSHOT

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter order revenue, orders.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

The method, explained

Average order value = order revenue ÷ number of orders. Use the same inclusion policy for refunds, tax and shipping across comparisons.

A WORKED EXAMPLE

Revenue of 15,000 from 200 orders gives an AOV of 75.

What to keep in mind

Orders are not customers, so repeat purchases count again. This average does not reveal the distribution or profitability of individual orders.

Common questions

Should refunds be subtracted?

Choose a clear net or gross revenue definition and apply it consistently. Net revenue usually reflects relevant refunds.

Is AOV customer lifetime value?

No. AOV measures one average order; lifetime value spans the customer relationship.

Methodology maintained by ClarityKit. How these tools are built and checked.