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CTR Calculator

Calculate clicks as a percentage of recorded advertising impressions.

Use a consistent reporting periodCheck the calculation below

Your business figures

Runs on your device

METRIC SNAPSHOT

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter clicks, impressions.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

The method, explained

Click-through rate = clicks ÷ impressions × 100. Match counts to the same campaign and reporting window.

A WORKED EXAMPLE

200 clicks from 10,000 impressions give a CTR of 2%.

What to keep in mind

Counts are whole numbers. Repeated clicks and platform counting rules can affect interpretation. The tool does not infer conversion quality.

Common questions

Does a high CTR imply profitability?

No. Profitability also depends on costs, conversion rate and value per conversion.

Is an impression a unique person?

No. The same person can create several impressions.

Methodology maintained by ClarityKit. How these tools are built and checked.