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Revenue per Visitor Calculator

Calculate revenue earned per unique visitor in the same reporting window.

Use a consistent reporting periodCheck the calculation below
Business dashboard
Business dashboard

Use figures from the same reporting period.

See the method

Enter your business figures

Runs on your device

Your key metric

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter attributed revenue, unique visitors.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

The method, explained

Revenue per visitor = attributed revenue / unique visitors.

A WORKED EXAMPLE

Using attributed revenue = 12000 currency, unique visitors = 10000 visitors, the result is 1.2 money. Change these example inputs to match your task; use the method above to check each step.

Understanding your result

Use a consistent revenue attribution and visitor definition. Sessions and page views are different denominators.

What to keep in mind

Use a consistent revenue attribution and visitor definition. Sessions and page views are different denominators. Use consistent currencies, reporting periods and accounting definitions. This arithmetic estimate excludes items not entered in the form.

Common questions

How do I use this revenue per visitor calculator?

Calculate revenue earned per unique visitor in the same reporting window. Enter attributed revenue in currency, unique visitors in visitors. The starting example is editable; use values for the same system or project.

Which assumptions affect this result?

Use a consistent revenue attribution and visitor definition. Sessions and page views are different denominators.

Methodology maintained by ClarityKit. How these tools are built and checked.