Business

Gross Revenue Retention Calculator

Measure recurring revenue retained without expansion.

Use a consistent reporting periodCheck the calculation below
Business dashboard
Business dashboard

Use figures from the same reporting period.

See the method

Enter your business figures

Runs on your device

Your key metric

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter starting recurring revenue, contraction plus churn.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

Input reference and sample values

Use the units and choices shown for each field. Sample values are provided for practice, not as recommendations.

InputFormat and unitsSample
Starting recurring revenueNumeric value. Unit: money. Must be greater than zero.10000
Contraction plus churnNumeric value. Unit: money. Zero or positive.1500

Result for these sample inputs

85 %

Select Try the example in the form to load these values and calculate them again. This replaces the current form inputs. Compare the result with the method and worked explanation below.

The method, explained

GRR = (starting revenue − contraction − churn)/starting revenue × 100%.

A WORKED EXAMPLE

Using starting recurring revenue = 10000 money, contraction plus churn = 1500 money, the result is 85 %. Change these example inputs to match your task; use the method above to check each step.

What to keep in mind

Use consistent currencies, reporting periods and accounting definitions. This arithmetic estimate excludes items not entered in the form.

Methodology maintained by ClarityKit. How these tools are built and checked.