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Gross Revenue Retention Calculator

Measure recurring revenue retained without expansion.

Use a consistent reporting periodCheck the calculation below

Your business figures

Runs on your device

METRIC SNAPSHOT

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter starting recurring revenue, contraction plus churn.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

The method, explained

GRR = (starting revenue − contraction − churn)/starting revenue × 100%.

A WORKED EXAMPLE

Using starting recurring revenue = 10000 money, contraction plus churn = 1500 money, the result is 85 %. Change these example inputs to match your task; use the method above to check each step.

What to keep in mind

Use consistent currencies, reporting periods and accounting definitions. This arithmetic estimate excludes items not entered in the form.

Common questions

Which inputs does this calculation need?

Measure recurring revenue retained without expansion. Enter starting recurring revenue in money, contraction plus churn in money. The filled example is editable and is not a saved personal record.

How should I interpret the result?

Use consistent currencies, reporting periods and accounting definitions. This arithmetic estimate excludes items not entered in the form.

Methodology maintained by ClarityKit. How these tools are built and checked.