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Shopping Cart Abandonment Rate Calculator

Measure initiated carts that did not result in completed purchases.

Use a consistent reporting periodCheck the calculation below
Business dashboard
Business dashboard

Use figures from the same reporting period.

See the method

Enter your business figures

Runs on your device

Your key metric

Your result

Let’s calculate.

Use the Calculate button to see your result.

Review the method below for assumptions and conventions.

How to use this tool

  1. Enter initiated carts, completed purchases from those carts.
  2. Select Calculate to view the result.
  3. Check the method and assumptions below before using the result.

The method, explained

Abandonment rate = (initiated carts−completed purchases)/initiated carts × 100.

A WORKED EXAMPLE

Using initiated carts = 1000 carts, completed purchases from those carts = 300 purchases, the result is 70 %. Change these example inputs to match your task; use the method above to check each step.

Understanding your result

Match cart and purchase cohorts and allow an appropriate completion window. Do not compare unrelated session counts.

What to keep in mind

Match cart and purchase cohorts and allow an appropriate completion window. Do not compare unrelated session counts. Use consistent currencies, reporting periods and accounting definitions. This arithmetic estimate excludes items not entered in the form.

Common questions

How do I use this shopping cart abandonment rate calculator?

Measure initiated carts that did not result in completed purchases. Enter initiated carts in carts, completed purchases from those carts in purchases. The starting example is editable; use values for the same system or project.

Which assumptions affect this result?

Match cart and purchase cohorts and allow an appropriate completion window. Do not compare unrelated session counts.

Methodology maintained by ClarityKit. How these tools are built and checked.